• Reports
    • Projects
    • Topics
  • Academy
    • News & Analysis
    • Podcasts
    • Press Releases
    • Newsletters
    • Awards
    • Events
    • About PPF
    • PPF Team
    • PPF Fellows
    • PPF Board
    • Careers
    • Contact Us
  • Get Involved
Home

Article

Revitalizing Atlantic Canada: immigration and the labour market

Atlantic Canada Growth Immigration

Share

X Facebook LinkedIn Email

Released:March 12, 2018

Project: Immigration & Atlantic Revitalization, Z - Atlantic Revitalization

What attracts immigrants to Atlantic Canada? Why do newcomers stay? And what can we learn from local successes (and failures) in order to shape a positive future for all Atlantic Canadians?

These are some of the questions being addressed as part of the Public Policy Forum’s 3-year project on the topic being launched this March.

The provinces of Atlantic Canada face a stark future: address the demographic crisis or cope with the long-term consequences of an aging, shrinking population. As with the rest of the country, the Atlantic provinces are a mix of urban and rural, big and small, with linguistic differences and local ways, all overlaid in a space rich in Indigenous history. As the population regionally stagnates or even shrinks, where should efforts to reinvigorate the area be focused? And how is immigration part of the long-term solution?

While some areas – Halifax and Moncton, for instance – are booming and seeing net inflows of newcomers, many communities are shrinking. After decades of boom and bust cycles and times of net inflows offset by migration west, the region is coming together to take bold steps.

Under the leadership of the Atlantic Canada Opportunities Agency, the Atlantic Growth Strategy provides a framework for Atlantic revitalization. Five pillars contribute to stimulating regional growth:

  • Immigration and skilled workforce
  • Innovation
  • Clean growth and climate change
  • Trade and investment
  • Infrastructure

This project will support the objectives of the Growth Strategy by putting a specific focus on newcomer attraction and especially retention: the push/pull factors and local community experiences that drive individual and community choices.

This project emerged from extensive consultations between the PPF and people with an interest in the long-term success of Atlantic Canada: senior leaders at IRCC and ISED in Ottawa, the Council of Atlantic Premiers Secretariat, business leaders from Atlantic Canada, ACOA, universities and colleges, and people in a variety of civil service organizations in the region. It is guided by a diverse council of advisors in Atlantic Canada.

The work will be evaluated each year by a third party at Dalhousie University. Annual research and policy topics will be identified through the advisory council, results of the annual evaluation and project partners. Each year will result in a research report, feature story taking a journalistic approach, a regional summit and presentations of findings and recommendations.

Year 1 studies newcomer retention in general.

Year 2 will include a deep dive into Francophone immigration and the nuanced differences between urban and rural communities.

Year 3 is to be determined.

The importance of business and labour market pressures will be woven through each year.

PPF welcomes collaborations and partnership opportunities for this and other Atlantic projects. Please contact Charlie Carter for more information.

Events

Past Event

Atlantic Summit 2020

How does Atlantic Canada need to pivot priorities for regional economic growth and immigration for post-pandemic prosperity? Atlantic Summit 2020 brings together leaders in policy development, government, business, education and social services for a forward-looking exploration of what it will take to confront old challenges compounded by new crisis.

Atlantic Canada Crisis Economy

Past Event

Nova Scotia Employer Consultation: Finding and Retaining Skilled Workers

Employers across Atlantic Canada are facing labour and skill shortages. Retention of young people and newcomers in the region remains a challenge, and many people who relocate elsewhere in Canada report jobs as a leading cause for their decision to move away. To truly understand the issues that Atlantic Canada is facing, PPF and Professor Tony Fang from Memorial University are conducting a roundtable discussion in Nova Scotia to learn about employer experiences and priorities regarding hiring and retaining skilled workers.

Past Event

Keeping PEI Prosperous: Employer Consultation on Finding and Retaining Skilled Workers

AI Canada

Past Event

Keeping New Brunswick Competitive: Roundtable Consultation with Employer Perspectives on Finding and Retaining Skilled Workers

AI Canada

Past Event

Atlantic Summit: Immigration & Revitalization

Atlantic Canada needs newcomers. Join ACOA's Francis McGuire, IRCC's Marta Morgan and the region's top thinkers on Fredericton on March 21 for a full-day conference on attracting immigrants - and how to keep them.

Atlantic Canada Immigration
Reports

According to Atlantic Employers

What did a survey of over 800 Atlantic employers tell us about their outlook and activities to drive business growth before COVID-19? Explore our findings in five thematic reports and what it means for supporting employers as economies rebuild.

Atlantic Canada Economy Employment

Go Big, or Go Home? Refocusing Entrepreneurship for Productive & Inclusive Growth

Entrepreneurship has been called the backbone of the economy. Despite the popularity of hoodie-wearing CEOs and global tech innovations, broad-based entrepreneurship that fuels local productivity and helps solve real-world problems has declined across developed nations. Canada is no exception. COVID-19 has added to the challenge. As Canada recovers, how do we get entrepreneurship back on track?

Canada Economy Entrepreneurship

Solving for Shortages in Prince Edward Island: Employer Experiences and the Labour Market Across Atlantic Provinces

Employers across Atlantic Canada are facing skills shortages and are turning to newcomers to fill job vacancies. Yet retention in the region remains a problem, and many immigrants who relocate elsewhere in Canada report employment as a leading cause for their decision to move away. A consultation with local business leaders, business council representatives, educators and immigrant workers provided insights into challenges and policy opportunities.

Atlantic Canada Culture Economy

Solving for Shortages in Newfoundland & Labrador: Employer Experiences and the Labour Market Across Atlantic Provinces

Newfoundland and Labrador's labour force is shrinking — not to mention population — and once again more people are leaving the province than arriving. PPF developed recommendations to upskill existing workers and bring in new workers at a St. John’s consultation with leaders in government, civil society, immigration, education institutions and business as part of our Atlantic Revitalization project.

Atlantic Canada Culture Economy

Solving for Shortages in Nova Scotia: Employer Experiences and the Labour Market Across Atlantic Provinces

Employers across Atlantic Canada are facing skills shortages and are turning to newcomers to fill job vacancies. Yet retention in the region remains a problem, and many immigrants who relocate elsewhere in Canada report employment as a leading cause for their decision to move away. A consultation with local business leaders, business council representatives, educators and immigrant workers provided insights into challenges and policy opportunities.

Atlantic Canada Canada Employment

Solving for shortages in New Brunswick: Employer Experiences and the Labour Market Across Atlantic Provinces

Employers across Atlantic Canada are facing skills shortages and are turning to newcomers to fill job vacancies. Yet retention in the region remains a problem, and many immigrants who relocate elsewhere in Canada report employment as a leading cause for their decision to move away. A consultation with local business leaders, business council representatives, educators and immigrant workers provided insights into challenges and policy opportunities.

Atlantic Canada Canada Employment

Making EI Work: For Consistent Economic Growth and The Atlantic Seasonal Workforce

Where seasonal work is more common, what kind of EI reform would both protect workers and help create prosperous local labour markets? This paper explores six options focused on Atlantic Canada, arguing that widespread use of EI by seasonal workers makes it seem there's more unemployed workers than is really the case – a distortion that negatively impacts the economic potential of the region.

Atlantic Canada Economy Employment

Solving for Shortages Series: Employer Experiences and the Labour Market Across Atlantic Provinces

Explore the findings of PPF regional consultations in Atlantic Canada in a province-specific report on employers and communities experiences with skills and labour shortages in context to key provincial factors.

Atlantic Canada Economy Employment

People-Centric Economic Development: Lessons on International Student Retention from Atlantic Canada

The economic fortunes of rural Canada depend on attracting human capital, and while international students are highly skilled & qualified candidates for settlement, they don't often stick around. PPF Fellow Sean Speer identifies lessons from two promising programs in Atlantic Canada which seem to be convincing students to settle, against the odds.

Atlantic Canada Education Immigration

PPF Atlantic Summit 2018

The Public Policy Forum’s 2018 Atlantic Summit is the first major initiative in a 3-year project. From 2018-2020 we will conduct research, engage communities and decision makers, and work to support the momentum building behind the Atlantic Growth Strategy. The focus of our first year has been on demographics and the role of immigration as one approach to attract, and keep, the talented people who make Atlantic Canada home.

Atlantic Canada Economy Immigration

The People Imperative: Strategies to Grow Population and Prosperity in Atlantic Canada

Atlantic Canada is taking action to rebuild its aging and slow-growing population: The region needs to attract - and keep - more newcomers.

Atlantic Canada Economy Employment
Articles

Atlantic Newsletter #6: People-centric economic development & taking stock of all things skills

In the sixth edition of our Atlantic Newsletter, our latest report explores how is Atlantic Canada working to retain international students and our Skills Next series looks at what Canadians will need to succeed with the changing nature of work. Plus: a sneak peak at upcoming reports on Atlantic growth & save the date for the 2020 Atlantic Immigration and Revitalization Summit and Frank McKenna Awards Dinner.

Atlantic Canada Economy Entrepreneurship

Atlantic Newsletter #5: Immigrant entrepreneurs

In the fifth edition of our Atlantic Immigration & Revitalization Newsletter, Kelly Toughill looks at what Atlantic Canada is doing to attract newcomers who will start or take over businesses, create jobs and build the economy. Successful immigrant entrepreneurs share their lessons learned and give advice to fellow and future entrepreneurs.

Atlantic Canada Entrepreneurship Immigration

Analysis: As opposition to immigration grows elsewhere, Atlantic Canadians’ support is strong—and rising

The Atlantic region is consistently becoming more supportive of immigration than any other part of Canada, which is now paying dividends in population growth driven by newcomers

Atlantic Canada Canada Immigration

Immigrant entrepreneurs: Highly desired, hard to attract

Atlantic Canada is competing globally to attract newcomers to start or take over businesses, create jobs and build the economy. It’s obvious why governments want to recruit them, but it’s surprisingly hard to do.

Atlantic Canada Canada Entrepreneurship

Carina Lin: Be patient

Lin expected to spend $150,000 and launch her New Brunswick candy business in a little more than a year. It took more than three years and $650,000. She praises government settlement and business support programs, but wishes they weren’t so hard to find.

Atlantic Canada Employment Entrepreneurship

Wadih Fares: Save money and look for an empty niche

Nova Scotia’s premier developer feels an obligation to talk about why he came to Halifax from Lebanon, why he stayed, and why immigration is good for Canada

Atlantic Canada Canada Entrepreneurship

Joe Teo: Integrate as quickly as possible

The co-founder of HeyOrca! launched the social media solutions company because he wanted to learn how to run a business. It worked.

Atlantic Canada Canada Entrepreneurship

Tareq Hadhad: Adapt your product to the Canadian market

The CEO of Peace by Chocolate is on a mission to spread hope—and to be a major player in Canada’s candy market

Atlantic Canada Canada Employment

Atlantic Newsletter #4: How small communities in rural areas can attract and retain newcomers

In the fourth edition of our Atlantic Immigration & Revitalization Newsletter, PPF and research associate Kelly Toughill explore the challenges that rural areas face when attracting and retaining newcomers and the barriers that newcomers face when living in small communities.

Acadian Atlantic Canada Canada

For Acadians, newcomers are economic saviours but linguistic threats

The Acadian shore of Nova Scotia is one of many rural areas of Atlantic Canada betting its future on immigration. But even French-speaking newcomers aren’t a solution to preserving the area’s Francophone heart.

Acadian Atlantic Canada Clare

Opinion: The corrosive power of “Where are you from?”

Opinion: If Atlantic Canadians are serious about boosting immigration and making newcomers feel welcome, writes Kelly Toughill, we need to find a way to have real conversations about regional culture and the come-from-away phenomenon.

Atlantic Canada Canada Culture

Mill town’s struggle reveals rural areas’ unique immigration challenges

A small influx of foreign workers has sparked sharp reactions in Chipman, New Brunswick. Many see the newcomers as potential saviours of a town headed toward extinction. Others see them as competitors for local jobs. In between, a handful of immigrant families are trying to figure out how to feel at home. The challenges of immigration in small communities are different than in cities, both for newcomers and for local residents. Solving them may be key to the future prosperity of rural Atlantic Canada.

Atlantic Canada Culture Employment

Keeping international students in Atlantic Canada: EduNova’s big experiment

Why don’t a quality education, strong language skills and an open work permit guarantee success in Atlantic Canada? Fewer international graduates stay in this region after graduation than any other. Students and their advocates tell KELLY TOUGHILL what can be done to counter the trend.

Atlantic Canada Employment Immigration

Opinion: The danger of over-selling the Canadian dream to international students

Canada is becoming dependent on the economic stimulus of international students, writes KELLY TOUGHILL, but are we promising more than we can deliver? Many international students will face difficulties adjusting to Canadian academic systems, finding work, making friends and securing permanent resident status.

Atlantic Canada Employment Immigration

Atlantic Newsletter #2: What we can learn from refugees’ success in Atlantic Canada

In this second edition of our Atlantic Immigration & Revitalization Newsletter, PPF research associate Kelly Toughill talks to leaders and refugees across Atlantic Canada to understand what we can learn from their higher retention rates and overall success

Atlantic Canada Economy Employment

Refugees stay put more than other newcomers do – but why?

Access to more settlement services, easier family reunification and safety are among the myriad reasons refugees tend to stay where they settle in the Maritimes, writes Kelly Toughill

Atlantic Canada Employment Immigration

Opinion: Provinces should be able to nominate siblings and cousins of newcomers

Our immigration system pits family reunification against Canada’s economic needs. That’s short-sighted and counterproductive, argues Kelly Toughill

Atlantic Canada Immigration

Can refugees help save PEI’s way of life?

Some employers and advocates want Canada to recruit refugees to fill local labour shortages, Kelly Toughill reports. Others worry that would dilute the humanitarian mission of resettling the world’s most vulnerable citizens.

Atlantic Canada Economy Employment

PPF’s new Atlantic newsletter tracks immigration and employment

Atlantic Canada faces profound demographic changes that challenge its future prosperity and economic sustainability. With a new email newsletter, the Public Policy Forum will keep you up to date on our three-year research project on immigrant retention and labour market revitalization in the region and share other timely research and articles.

Atlantic Canada Economy Employment

Atlantic Immigration Pilot by the numbers

More than 3,000 job offers had been made through the program by the end of October 2018, but only 1,202 workers, spouses and children were granted permanent residency through the program in the same period. Immigration, Refugees and Citizenship Canada is trying to speed up the pace of permanent residency admissions.

Atlantic Canada Economy Employment

Pulling up roots: Bhutanese exodus from Halifax offers clues to why newcomers stay or go

The disappearance of Bhutanese from Halifax is discouraging to those who believe the future of Atlantic Canada is tied to increased immigration, but it is also an opportunity to look at the factors that encourage newcomers to take root – and the factors that lead them away.

Atlantic Canada Culture Immigration

Putting down roots: How community gardens help immigrant retention

Cultural food security is key to how and whether immigrants take root in their new home. In Halifax, Common Roots Urban Farm was the only source of some traditional foods for newcomers, but the community garden was shut down and no one knows where – or if – it will rise again.

Atlantic Canada Economy Immigration

Changes to Atlantic Immigration Pilot praised, but more are needed

Revealing the list of employers authorized to bring immigrants to Canada through the Atlantic Immigration Pilot is an important first step in combating immigration fraud.

Atlantic Canada Employment Immigration

Project Evaluation Executive Summary (January – March, 2018)

Atlantic Canada Immigration Inclusion

Conference Recap: PPF Atlantic Summit

The summit, which attracted hundreds from around Atlantic Canada, kicked off PPF’s three-year policy research project on Atlantic revitalization, with a special focus on newcomer retention.

Atlantic Canada Immigration

How Atlantic Canada businesses keep their foreign workers

Whether they wear steel-toed boots or ballet slippers, workers from abroad are in high demand in Atlantic Canada. As Kelly Toughill found, successful companies have learned that keeping recruits happy requires more than a paycheque

Atlantic Canada Employment Future of Work
News

Migrants find jobs, prosperity — if they stay in region

Immigrants who stay in Atlantic Canada have higher employment levels, higher wages and face less discrimination than immigrants to other parts of Canada, yet the region struggles to attract newcomers and has the lowest retention rates in Canada.

Atlantic Canada Disruption & Technology Economy

Former N.B. premier says future of Atlantic Canada reliant on immigration

“I don’t think it’s overly dramatic to say the future of Atlantic Canada is at stake,” former N.B. Premier Frank McKenna told the crowd of business leaders and academics at PPF's Atlantic Summit in Fredericton. His concern over the dwindling population of the region is buoyed by optimism about recent action taken by the four provinces and the federal government.

Atlantic Canada Economy Employment

PPF conference in Fredericton focuses on immigration; Atlantic Dinner features first Frank McKenna Awards

PPF Names Award for Frank McKenna

Atlantic Canada dinner PPF Awards Dinner

Related

Article

Storytelling leads the way for inclusive policy design

Canada Economy Inequality

Article

Welcome, reimagined

Atlantic Canada Canada

Article

An open letter to Canadians: Fixing health care starts now — and with you

Canada Health
Public Policy Forum

Since 1987, the Public Policy Forum has been working to create resilient public policy that serves all Canadians.

X Facebook LinkedIn Instagram YouTube Bluesky Email
  • Policy
    • Reports
    • Projects
    • Topics
  • Academy
    • Learning Programs
    • Action Canada Fellowship Program
  • Events
    • Awards
    • Events
  • PPF Media
    • News & Analysis
    • Podcasts
    • Press Releases
    • Newsletters
  • Get Involved
    • Partnership
    • Membership
    • Sponsorship
  • About
    • Contact Us

Get In Touch

150 Elgin Street, Suite 806,
Ottawa, Canada
K2P 1L4

Join our mailing list

Be the first to know about new events, reports, and more.

Sign Up
© 2025 - Public Policy Forum. All rights reserved.
  • Privacy Policy
  • Copyright
Charitable Registration Number: 86864 9078 RR0001