• Reports
    • Projects
    • Topics
  • Academy
    • News & Analysis
    • Podcasts
    • Press Releases
    • Newsletters
    • Awards
    • Events
    • About PPF
    • PPF Team
    • PPF Fellows
    • PPF Board
    • Careers
    • Contact Us
  • Get Involved
fr
Home Reports

Publication

Making EI Work: For Consistent Economic Growth and The Atlantic Seasonal Workforce

Series | Immigration & Atlantic Revitalization

Atlantic Canada Economy Employment Rural

Share

X Facebook LinkedIn Email

Released:September 30, 2020

Project: Immigration & Atlantic Revitalization, Z - Atlantic Revitalization

Authors:David Campbell

The COVID-19 crisis has put longstanding issues with Canada’s EI system in sharp relief. Economist David Campbell argues that the way Canada structures EI and measures the seasonal workforce is distorting regional labour markets. As a result, its negatively impacting the economic potential of regions with widespread use of EI by seasonal workers.

The paper focuses on Atlantic Canada, where EI has become an important source of income for many households, particularly in smaller urban centres and rural areas. Simultaneous high unemployment rates and labour shortages in many of these areas is one symptom of an EI system that assumes traditional employment and workers who are actively pursuing jobs when unemployed. Seasonal workers often don’t fit neatly into this picture, returning to the same job later in the year rather than being “between (different) jobs” whether out of preference, skills or other reasons. The result is large numbers of workers being classified as actively looking for work by our EI system’s definition of unemployment, when they may not be, since there is no specific language to treat seasonal work any differently than traditional employment.

This paper looks at six potential reforms to EI and their various implications. The goal of a social assistance program should be to protect workers and contribute to – rather than hinder – economic growth in parts of the country with higher levels of seasonal unemployment. As Canada looks to support workers against further income volatility after the pandemic and recharge economic growth, program expansion won’t be enough: EI will require considerations for how the program is designed in relation to seasonal work, and how different types of workers and unemployment scenarios are classified in the first place.

David Campbell outlines several guiding principles that should be applied to any potential EI reforms:

  1. Reforms should ensure a clear picture of the real unemployment situation adjusted for seasonal workforce realities.
  2. The ultimate objective should be to ensure firms have access to the workforce needed to support regional economies at industry-competitive wage rates.
  3. Reforms that force large-scale outward migration from rural communities should not be made. The objective should be to strengthen rural communities by ensuring that new full-time/full-year jobs and seasonal jobs can be filled. Reforms should send industry a clear signal that workforce demand will be addressed.

This report is part of PPF’s Immigration & Atlantic Revitalization project that is examining immigrant retention and skilled labour shortages across Atlantic Canada.

About the Author

David Campbell is the president of Jupia Consultants Inc., an economic development consulting firm based in New Brunswick. He works with communities across the country on economic development and people attraction strategy. David was previously chief economist with the Government of New Brunswick. In that role, he was tasked with developing government-wide economic development
strategy and advising cabinet on economic, infrastructure investment and workforce development policy. David spent more than 14 years as a columnist with the Telegraph-Journal in New Brunswick writing on economic development topics. He is a former research fellow with the Donald J. Savoie Institute at the Université de Moncton. David is asked to speak many times a year around the country on economic development, people attraction and related topics. He authors a popular blog on economic development-related topics at www.davidwcampbell.com.

  • Download the PDF
    pdf - 2,444 KB
Table of Contents
  • About the Author
Public Policy Forum

Since 1987, the Public Policy Forum has been working to create resilient public policy that serves all Canadians.

X Facebook LinkedIn Instagram YouTube Bluesky Email
  • Policy
    • Reports
    • Projects
    • Topics
  • Academy
    • Learning Programs
    • Action Canada Fellowship Program
  • Events
    • Awards
    • Events
  • PPF Media
    • News & Analysis
    • Podcasts
    • Press Releases
    • Newsletters
  • Get Involved
    • Partnership
    • Membership
    • Sponsorship
  • About
    • Contact Us

Get In Touch

150 Elgin Street, Suite 806,
Ottawa, Canada
K2P 1L4

Join our mailing list

Be the first to know about new events, reports, and more.

Sign Up
© 2025 - Public Policy Forum. All rights reserved.
  • Privacy Policy
  • Copyright
Charitable Registration Number: 86864 9078 RR0001