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Building an economy that helps people flourish

On WONK this week, host Amanda Lang talks to management consultant Joseph Pine about his new book is called The Transformation Economy. 

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Published:June 4, 2026

More than 25 years ago, management consultant Joseph Pine introduced a revolutionary concept he called the experience economy. It helped shape how companies would reframe their businesses, but also their approaches to customers. Pine described the economy as being divided into progressions of economic value, from the lowest, commodities, to goods or manufacturing, to services, and finally, experiences. Now he’s introducing a fifth level of value, which he calls transformation. His new book is called The Transformation Economy. He joins host Amanda Lang. 

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Views expressed by WONK guests do not reflect the views of the Public Policy Forum.

Listen to more episodes from Season 2 of WONK:

Bigger tables, better narratives, broader impact”

Inez Jabalpurwala, President and CEO of the Public Policy Forum

By bringing together established leaders and emerging voices, our work produces resilient, practical policy ideas that serve all Canadians.