Policy writing that gets read

1. What are the most common mistakes you see in policy communications (including press releases), and what do great ones do differently?

The biggest pitfall in most press releases is dense, jargon-filled language that buries the news. Writers often forget to make the stakes clear. Great policy communication, by contrast, is concise, lively, and immediately conveys why the policy matters—locally, nationally, and globally.

Pro tip: Nail your first sentence. If the reader loses interest in the opening, you’ve already failed.

2. What are some of the specific challenges facing those trying to get their message to resonate in the policy space in Canada right now?

Canada presents unique challenges: regionalism is strong, and opinions often vary sharply between left and right depending on   the region. The media landscape is highly local, with few outlets taking a national perspective. To resonate, policy messages must be framed with enough context and sweep to connect with audiences across the country.

Pro tip: Think both locally and nationally. Make your message flexible enough to work in multiple regions.

3. What constraints are unique to policy communications (risk, evidence, stakeholders, approvals, timelines) — and how do you write clearly with such limitations?

Stick to the facts, communicate clearly and concisely, and then explain why your policy matters by distilling what is at stake. Write with balance and acknowledge other perspectives—addressing potential objections will strengthen your argument rather than weaken it.

Pro tip: Clarity plus context wins. Don’t assume readers understand why your policy matters.

4. What can policy communicators borrow from journalism to grab attention fast (without sacrificing nuance)?

Policy communicators can learn from journalists by crafting compelling headlines, strong first sentences (ledes), and “nut grafs” that quickly explain why the policy matters and place it in local, national, and global context. The top of the article should read fast and powerfully—this same principle applies directly to effective policy writing.

Pro tip: Treat the first 50 words like a hook. If you can’t grab the reader there, the rest won’t matter.

5. What signals tell you a piece of policy writing is working (inside government vs. in public discourse)?

Policy writing is effective when it clearly communicates its message, creates impact, and connects emotionally. Humanize policy wherever possible, and frame it in ways audiences cannot ignore the human consequences—whether you’re discussing health, environmental, or employment policies.

Pro tip: Emotional resonance is as important as technical accuracy. Show the human stakes.

6. If someone could apply just one or two techniques immediately after a one-day workshop, what would you want them to be—and why?

After this workshop, participants should instinctively know how to write a compelling first sentence (lede) to capture attention. They should also practice explaining why their policy matters, writing with sweep and breadth before diving into the micro details. These techniques ensure your audience is engaged and understands the significance of your work.

Pro tip: Start broad, show impact, then dive into the details. First impressions matter most.

Register for the Art of Writing About Policy here.