Marketing & Communication Officer
Yacine Hacene combines his marketing and web management skills with his ability to understand an audience – and its behaviour. He will be working to help expand PPF’s online presence and will also oversee all of our social media content. Yacine possesses extensive web/graphic design skills and is fluently bilingual. Prior to completing his Bachelor’s degree in Communications from the University of Ottawa in 2019, Yacine had always looked for ways to expand his knowledge beyond the academic curriculum. He spent most of his time learning about the latest digital marketing trends and taking part in several entrepreneurial ventures. He was also a member of the Communications Student Association for two years, during which he was in charge of their social media presence.
Yacine thrives in a team-friendly environment and is always looking for ways to put his skills to use or generally grow as a person. Outside of work, he will often be found exercising or consuming an astronomical amount of self-development content. His most notorious red flag is an acute (diagnosed) addiction to seafood.
Yacine joined PPF in November 2021.